Regional Sales Manager - APAC

Company Description

Bettear is an AI-powered assistive listening solution that enables people with hearing difficulties to participate in everyday social activities with greater ease and independence. The company partners with a wide range of institutions, including concert halls, museums, theaters and universities, to provide comprehensive audio accessibility. By eliminating the need for additional staff or specialized equipment, Bettear offers a streamlined, scalable way to improve the listening experience for diverse audiences. Bettear's mission-driven culture centers on innovation, accessibility and social impact.

Role Description

The Regional Sales Manager - APAC is a full-time role based in the Asia-Pacific region, with extensive travel across the region and periodic travel to Israel. This position builds and leads Bettear's business in APAC - recruiting and managing partners, opening new markets and driving revenue growth across the region.

You will identify priority markets, build a network of distributors, resellers and integrators, and work with them to win projects in theaters, museums, universities, public venues and government. You will be Bettear's face in the region, working closely with headquarters sales, technical pre-sales and marketing.

Responsibilities

• Own APAC sales targets, regional business plan and forecast
• Identify priority markets and build a go-to-market plan for each
• Recruit, onboard and manage distributors, resellers and integrators across the region
• Drive key opportunities and tenders together with local partners
• Build relationships with end customers, consultants and accessibility organizations
• Represent Bettear at regional trade shows and industry events
• Gather market and competitive insights and share them with headquarters
• Keep CRM data accurate and report regularly on pipeline and performance

Qualifications

• 7+ years in B2B sales in APAC, with at least 3 years managing channel partners or distributors
• Proven track record of opening new markets and building partner networks in the region
• Experience in AV, pro audio, accessibility or technology hardware solutions - a strong advantage
• Existing network of integrators and distributors in APAC markets - a strong advantage
• Strong negotiation and presentation skills
• Self-driven and able to work independently, far from headquarters
• Excellent English; Asian languages (e.g. Mandarin, Japanese, Korean) are an advantage
• Willingness to travel extensively across the region