
Impact
Personalized audio isn't a privilege - it's the foundation of inclusive communication.
“We're here to redefine how audio is delivered, experienced, and understood - for everyone, everywhere.” Itamar Gabbay, Co-Founder & CEO
- people projected to have some degree of hearing loss by 2050
- ~2.5B
- Countries
- 70+
- Study participants
- 2,700+
- Years of research
- 5+
Hearing-loss projection: WHO, Deafness and hearing loss fact sheet, 3 March 2026.
UN Sustainable Development Goals
Where our work makes a difference
- SDG3Good Health and Well-being
Ensure healthy lives and promote well-being for all at all ages.
- Clear sound for people with hearing loss.
- Auracast-enabled hearing aids and cochlear implant processors receive the audio directly, in the listener's own fitted sound - no neck loop and no extra device.
- Hearing challenges are not exclusive to the hard of hearing. They also affect people with ADHD or ADD and individuals experiencing cognitive decline.
- SDG4Quality Education
Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
- Plug an RTX into a laptop and the lecture becomes live captions, transcripts or a translation into the student's own language.
- Students who are easily distracted - including those with ADHD - can stream the lecture straight to noise-cancelling earbuds or headphones and tune out the room around them.
- The back row gets the same result as the front row.
- SDG9Industry, Innovation and Infrastructure
Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.
- Bettear holds patents in Auracast™ broadcast technology and in DAP™, our AI-powered personalized audio.
- Research support & collaborations: Israel Innovation Authority, Ariel University, Jerusalem Multidisciplinary College.
- DAP™ adapts soundtracks for hearing-impaired listeners: from 22% with the original soundtrack to 89% with DAP™.
- SDG10Reduced Inequalities
Reduce inequality within and among countries.
- Instead of a box of special receivers that only a few ask for, the audio becomes a public stream that anyone in the room can join with the device they already own - and receivers remain on hand for everyone else.
- No need to borrow devices or sit in a designated area anymore - just take a seat and enjoy the show.
- SDG11Sustainable Cities and Communities
Make cities and human settlements inclusive, safe, resilient and sustainable.
- Cultural venues: theatres, halls, museums - the desk mix, not the room.
- Transport hubs: gate and platform announcements, in their own ears.
- Sports arenas: commentary over the crowd, not under it.
Products and materials
Built to last, and to the standards
Standards
CASTER, RTX and SmartHive: CE, RoHS, REACH, WEEE, FCC, ISED, TELEC, UKCA, RCM.
Rechargeable
All-day battery: up to 16 h RX / 10 h TX. SmartHive cradles with overcharge protection.
Updated, not replaced
System-wide monitoring & firmware updates from Hive Central.
Nothing handed out
Listeners use the hearing aids and earbuds they already own: no headsets to charge, clean, chase or replace.
Responsible business